SEO Sucks - Part Three
…continued from SEO Sucks part one and SEO Sucks part two.
In part one I explained how you can beat SEO with Quality AND Quantity. In part two I outlined my system for promoting a link-worthy article.
And now…
SEO Sucks - Part Three
Syndication
If step two doesn’t get you some decent traffic and rankings well then step three will nail it. But you better have some good stuff in place back at your website, some good converting calls to action that lead to good profits, because this step ain’t so quick an easy.
Step two is done from one place - ping fm -that’s what makes its so simple. Once your 35 sites and profiles are set up, their updating is done from one place and one click.
Step 3 is similar but it happens in many different places:
- Take you first article and rewrite it into five or more articles then go submit each of those five articles to five different article directory sites (that’s 25 in total).
- Take the main points and concepts in your article and turn them into charts, images or diagrams. Syndicate those images out to picture sharing and hosting sites.
- Take the key points in your article, plus the images and diagrams and create a short slideshow or power point presentation. Syndicate the finished slideshow out to slideshow sharing sites like SlideShare.
- Take the article or your slide show and record a live audio as you read the article or sum it up in point form. Syndicate these audios out to podcasting or audio sharing sites including Itunes.
- Take the slideshow, images, audio and combine them to create a video. Syndicate those out to video sharing sites like Youtube and make sure you accompany them with decent, keyphrase themed articles in the description.
- Go one step further and film a live presentation to camera with all of the above edited in and upload that to video sharing sites.
- Not always appropriate but another form of syndication is creating software, widgets and toolbars that relate to your articles and websites. Another is making a small PDF/ebook and submitting that to file hosting and sharing sites.
The main point above is now - instead of 100 satellite pages pointing into one link-worthy article - you have up to about 300 multi-media satellites pointing in to one quality page.
IMPORTANT: Make sure your syndication descriptions, profiles and bio boxes include a click-able link back to your website or article. On Youtube a full http:// url in the description will turn into a click-able link.
And with all those new pages you created, containing references and links back to your site, go ahead and create links to those pages by bookmarking them on social bookmarking sites.
If all that sounds like a lot of work, well… I think you need to go back to square one and make damn sure you pick a niche that your really are passionate about or simply don’t go looking for traffic before you have set up a really good site for traffic to visit and some good solid offers for people when they get there.
You don’t have to use all these strategies, just the ones that suit and work best for you!
SEO sucks when you make it too important, trying to manipulate search engines rather than just giving the searches exactly what they are looking for in the first place.