The Teacher
The Teacher is #2 out of the Top 10 Home Based Internet Businesses.
At its core, the concept of being a teacher requires that you know more than the student. The problem from a students point of view is, how does one evaluate the value of knowledge that one knows nothing about. The most successful teachers online are marketers first, they sell the desired result, not the knowledge itself. Never before has it been so easy to teach and get paid extremely well for it. The game changer is of course the internet, but more importantly, the digital format of information products. This business model is almost inseparable from that of The Creator. The Teacher ‘online’, restricts the product creation to digital information products, like eBooks, DVDs, CDs, Webinars, membership sites, online classes and courses, even live coaching calls.
- Platform: With the teaching model, the platform is a lot smaller than what you traditional know as a website, but it’s harder to master. Your platform is always a linear series of emails and pages that form a well orchestrated sales funnel. Everything thing is automated and delivered digitally. Eg. Delivery one is lesson one in your prospects learning curve, a free gift for opting in to your email list. Delivery two, three and four are more valuable giveaways building a relationship and trust. Delivery five is your first information product complete with and upsell to a more advanced product, eBook or training program.
- The Work: Your job is two fold, to teach and to entertain. To research and to write and transform your knowledge into easy, marketable techniques using a variety of entertaining online formats from PDFs (ebooks), MP3s (audios), AVIs (videos), JPGs (photos/images), SWFs (animations), HTML ) webpages.
- The Income: This has to be my personal favorite amongst the top ten online business models. You create your product once, upload it into your automated sales funnel and there is no other work. Marketing and lead generation can be automated, email list capture and management can be automated, the sales funnel drives your prospect to spend more, the shopping cart and payment is automated, the product delivery is automated, and the system continues to follow up and secure future and recurring sales from the existing customers. Nothing is more scalable in terms of making money online!
- The Business: Mastery over the written word will not only be a skill useful for your products and scripts, it will be crucial to your marketing and sales pages as you learn how your customers respond and ultimately think. If your looking for a lucrative business that is structured around working hard so you can eventually work less, look no further. If you decide not to retire while your digital assets continue to make money, then start here and aim for the mother of all online business models - The Marketing Broker.