The Publisher

The Publisher is #5 out of the Top 10 Home Based Internet Businesses.

Once, exclusively controlled by the corporate sector, publishing is now just a mouse click away. Upload a story or article online and in legal terms it’s published! Digital yes! …But the cost is almost negligible, and with some nous, the average Joe Blog can also tap into a wealth of digital distribution and marketing channels.

The problem: People buy books and magazines, but are less inclined to buy the same information in a digital format online. However with more and more people and gadgets going online, the trends are changing fast. Publishing is still a readership game. The more eyeballs you have on your content, the more dollars you can get for the digital real estate that surrounds it.

• Platform: The real tool here is content, lots of it published regularly and consistently. The platform can be any CMS (content management system) that you have full control over. The most popular format being that of the self-hosted Blogger.
• The Work: As a Publisher, the crucial work you will do, will be choosing the right niche. A delicate combination of; passion and interest to keep you inspired, knowledge and expertise to offer great value, and a market where money is being spent on advertising. The rest comes down to researching, producing and publishing quality content every day.
• The Income: Once again this is a patience game, even more so than The Researcher. The publisher will need a substantial readership before advertisers will come to you.  The pay-off for dedicated a schedule of daily publishing will be well worth the wait and there are many tricks to recruit a social user-base to contribute content for you.
• The Business: This is the one business model that can go in any and every direction. Making money from Adsense, sponsors, paid reviews, affiliate partnerships and eventually as you establish yourself as the authority in your niche, you can sell your advice and information in the form of; books, ebooks, audios, teleseminars, DVDs, membership sites, courses, consultation and speaking at live events (The Creator).