Sep 26 2008

Finding Niche Market

Finding Niche MarketsFinding Niche Markets for some people seems to be the biggest struggle when trying to Make Money Online. Here’s a tip, step-by-step guide and all the tools that will blow everything else you have read… Out of the water!


Ok. Forget the fluff, lets get straight into this!

Don’t Find A Niche/Market » Find A Product

Seriously… Do you want to get started in Internet Marketing and just start making some money?

Stop wasting your time finding niche markets!
Stop wasting your time discovering your passion!
Stop procrastinating because you are overwhelmed with the content you need to create.

Finding Niche Market

You don’t want 10,000 visitors a day if they are not buying anything. What you want is people that are already in a buying frame of mind. You want visitors that have found your site on Google using queries like:

  • Buy Sony DSLR-A900
    This guy is already keen to buy one of this Sony Camera

So it looks like I have already found a niche market.

  • Google Keyword Tool
    Google now gives out some data on ~how many searches occur for each keyphrase each month!
    I do a search for:
    • Sony DSLR-A900 = N/A (so ok that’s not the best keyphrase to target for this product)
    • DSLR a700 digital camera = 390 a month (its a pretty new camera)
    • nikon d50 = 135,000 a month (bingo)

Finding Niche Markets is that easy and there are millions of products out there from physical products, digital products (down loadable) and Online Services and programs. You just need to find a group of products that all have affiliate programs attached to them.

  • Google Search
    • Nikon d50 Affiliate Program
      You will find all sorts of websites that will pay you a commission for sending them sales or just go and join up at cj.com and do a product search in there for Digital Cameras

Finding Niche Market » Refine It

Right so in the example above I DONT want a website about “Digital Cameras”
WHY? - Because I don’t want to try and get traffic from people interested in Digital Cameras (that’s a pretty competitive market), I want the smaller niche visitors that are about to buy a digital camera.

Back to the Google Tool - I generate a list based on “Digital Camera Reviews” (adding reviews to your product genre is a good place to start)

  • Digital Camera Reviews = 165,000
    These guys and gals are looking for a good camera and haven’t decided which yet.
  • Digital SLR Camera Reviews = 5,400
    Nice and specific, a real niche.
  • Nikon Digital Camera Reviews = 2,400
    You’ll find lots of these sub-niches that get brand specific.
  • Digital Camera Comparisons = 5,400
    These peeps want to compare digital cameras up next to each other so that they can choose one that suits them best.
  • Digital Camera Rating = 8,100
    They want to trust a site that has all the cameras up next to each other and star rated each one.
  • Digital Camera Consumer Review = 880
    These visitors want to see actual reviews from other people that have bought a camera recently (cite other websites or create a free membership site for consumers)

That’s the estimated traffic, but what are my chances for getting on the 1st page on Google for these terms.

Low Competition = Low search engine results when you enter the query (keyphrase) into Google using Quotes (exact phrase match).

  • >10,000,000 is a Broad Market
  • >150,000 is a Market
  • <150,000>
  • <5,000>
  • <600 style="font-style: italic;">= “What are doing still reading this!” lol

To be honest the one I pick is not based on high traffic and low competition as everyone else will tell you!

WHY? - Because, while low competition is a good indicator of a keyphrase you can easily get free Google traffic for. I have easily ranked well for SOME high competition keyphrases, so don’t cross those off just yet.

Finding Niche Market » The Research

As I am finding a niche/market I start looking to see if If those 3 word domain names are available and make up a spreadsheet:

  • Column One
    KEYPHRASE - The possible niche/market key-phrases that I select from the Google Tool based on the product genre.
  • Column Two
    TRAFFIC - The ‘Approx Avg Search Volume’ stats from the Google Tool
    (you can actually download their CSV and copy those 2 columns across from that spreadsheet)
    Yellow Highlight anything over 1000 (still in the race)
  • Column Three
    DOT COM - Is the Dot Com Available for that Keyphrase available?
    (eg. nikondigitalcamerareviews.com - I only go for Dot Coms)
    Check it here » Domain Checker
    Yellow Highlight anything available (still in the race)
  • Column Four
    HYPHEN COM - Is the Dot Com (with Hyphens) available?
    (eg. nikon-digital-camera-reviews.com - If neither are available I don’t pick that niche)
    Yellow Highlight anything available (still in the race)
  • Column Five
    BUYING FRAME - Mark the ‘commercial intention’ of each keyphrase that is still is the race (forget the ones that have no domains available)
    I judge my keywords based on my own gut feeling and then mark the Low, Med or High.
    If you are having trouble try using the Commercial Intent Tool
    Yellow Highlight anything the High’s (still in the race)
  • Column Six
    COMPETITION - Do a phrase match search (put the keyphrase in quotes) and note the optimized search results, don’t be put off by high competition just be attracted to low competition. You only have to do this for the ones left in the race
    (eg, Results 1 - 10 of about 7,180 for “Nikon Digital Camera Reviews”
    • >1,000,000 competing pages (optimized) is OK
    • >150,000 is good
    • >10,000 is great

Download My Spreadsheet » Finding Niche Market Template (right click and Save As)
If you don’t have Microsoft Word it will open with free tools like OpenOffice.org or Google Docs

Finding a niche market just got a whole lot easier if you follow the work flow on my spreadsheet because the phrase still in the race (after you work towards the last column) will have traffic, attract buyers and compete well if you use an optimized domain name and then restrict your content to Individual Product reviews that stay very micro-niche within the niche. You don’t have to buy the products, what you actually put up is a short product report based on some research of other reviews and details online. Essentially this is what you get paid for because you spend a few hours compiling all the research that a buyer would otherwise have to do. You save the buyer the time it would take him/her to research their purchase, so trust and honesty is extremely important and using your face and voice is an easy way to gain trust. The reward for your quality reviews and research comes when the reader clicks on your affiliate link to go and buy the product. The product providers then pays you a commission as a freelancing independent sales rep.

To get accepted by those affiliate programs you will need a website, so lets get that up today and do it really fast!!!

Finding Niche Market (DONE) » What Now?

  1. Download my template » Finding Niche Market Template (right click and Save As)
    This is a 3 sheet workbook that will take you right through; picking your niche and setting up your first profitable website.
  2. Fill out the keyword research
  3. Pick your Main Keyphrase / Site Theme
  4. Register the Domain » here is best because you can get a discount by using the coupon in the checkout » cjcnot695
    (register both the keyphrase.com and key-phrase.com if they are available)
  5. Get a Hosting Account » here is best because you can get started for 1 cent if you use this coupon » WEBHOSTING
    (The $7.95/month package gives you unlimited domains)
  6. Inside Godaddy(my domains) change the nameservers of your domain to point to the ones hostgator will send you in an email.
  7. Access your hosting /cpanel (again in the Hostgator email)
  8. Click on Addon Domains and add the new domain and folder for it
  9. Click on HOME (cpanel) and then click on Fantastico
  10. Under Blogs » click on Wordpress » New Installation
  11. Then Install the list of SEO Plugins » Sheet #2 of my » Finding Niche Market Template
  12. Lastly install, create, buy or contract someone to pimp your blog with a theme that suits product reviews and takes full advantage of the ‘More fields’ plugin to make the job of posting your reviews as easy a filling out a form (no code or SEO formatting required).

Then just start posting up the Product Reviews into a 3-5 categories making sure that each Product Review includes some of the Main Buying Frame Qualifiers » Sheet #3 of my » Finding Niche Market Template

If you have trouble writing, just head over to a Freelancer Site and pay someone $30 bucks to write some articles for you, then paste them in as blog posts and then tweak, edit and add your affiliate links when you get time.

If steps 6 - 12 scare you in anyway I have refined the process from my computer and can do that for you for $100

If you have trouble understanding steps 1 - 5 (best let me guide you). I can guide you through that process over Skype and then go on to install everything for you for $300

Yes JD, I Could Use Some Help

With or without Niche Research
Email and/or Skype Name

Both of those options will be strictly limited as I only have time to help a few of you each month, so When I max out each month the links will be removed and then reset at the start of each month with a $10 price increase!

Failure comes when you give up and claim that it doesn’t work. The truth is “You have stopped working!”

So here’s to YOU sticking at this long enough to reap the reward of a new income stream that comes to you automatically once all the set-up is done.

Here’s The Free » Finding Niche Market Workbook « Again


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