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SEO Sucks - Part Three
…continued from SEO Sucks part one and SEO Sucks part two.
In part one I explained how you can beat SEO with Quality AND Quantity. In part two I outlined my system for promoting a link-worthy article.
And now…
SEO Sucks - Part Three
Syndication
If step two doesn’t get you some decent traffic and rankings well then step three will nail it. But you better have some good stuff in place back at your website, some good converting calls to action that lead to good profits, because this step ain’t so quick an easy.
Step two is done from one place - ping fm -that’s what makes its so simple. Once your 35 sites and profiles are set up, their updating is done from one place and one click.
Step 3 is similar but it happens in many different places:
- Take you first article and rewrite it into five or more articles then go submit each of those five articles to five different article directory sites (that’s 25 in total).
- Take the main points and concepts in your article and turn them into charts, images or diagrams. Syndicate those images out to picture sharing and hosting sites.
- Take the key points in your article, plus the images and diagrams and create a short slideshow or power point presentation. Syndicate the finished slideshow out to slideshow sharing sites like SlideShare.
- Take the article or your slide show and record a live audio as you read the article or sum it up in point form. Syndicate these audios out to podcasting or audio sharing sites including Itunes.
- Take the slideshow, images, audio and combine them to create a video. Syndicate those out to video sharing sites like Youtube and make sure you accompany them with decent, keyphrase themed articles in the description.
- Go one step further and film a live presentation to camera with all of the above edited in and upload that to video sharing sites.
- Not always appropriate but another form of syndication is creating software, widgets and toolbars that relate to your articles and websites. Another is making a small PDF/ebook and submitting that to file hosting and sharing sites.
The main point above is now - instead of 100 satellite pages pointing into one link-worthy article - you have up to about 300 multi-media satellites pointing in to one quality page.
IMPORTANT: Make sure your syndication descriptions, profiles and bio boxes include a click-able link back to your website or article. On Youtube a full http:// url in the description will turn into a click-able link.
And with all those new pages you created, containing references and links back to your site, go ahead and create links to those pages by bookmarking them on social bookmarking sites. 
If all that sounds like a lot of work, well… I think you need to go back to square one and make damn sure you pick a niche that your really are passionate about or simply don’t go looking for traffic before you have set up a really good site for traffic to visit and some good solid offers for people when they get there.
You don’t have to use all these strategies, just the ones that suit and work best for you!
SEO sucks when you make it too important, trying to manipulate search engines rather than just giving the searches exactly what they are looking for in the first place.
SEO Sucks - Part Two
…continued from SEO Sucks part one
If you haven’t read part one, it was just me ranting on about how SEO sucks and the real secret is just bloody write more articles for the same target phrase and make sure your article are the best available online.
SEO Sucks Step Two
- Promote The Article
I use Ping.fm to post out a quicker, shorter 15 minute version of the article / story and it gets sent out to a combination of blogs, micro-blogs and social site status updates. I do one post for the micro-blog 140 character sites and a second for all the blog 140+ character sites. One click and it goes out to 35 different websites that are not hosted on the same server as mine. often its just a brief announcement that is promoting the article I just wrote on my site, and I usually include a link back to said article.Ping.fm is a good system because its all in one place, but I often use a few more sites (bookmark sites mostly) that are not on ping, simply because I have developed that habit.IMPORTANT - I also use this ‘Ping.FM system’ through my research phase, so by the time I do the actual article promotion post, there are already at least 5 related posts linking to good sites/news/tips I found while I was putting the quality article together. This keeps my satellite sites nice and fresh and I can even update them all just with one text message from my phone.
The result is I have one site with only one, top quality article on it each day and I have 35 other throw-away satellite sites/pages/profiles out there which have at least 3 low quality articles on them each day. That translates to 1 days work and well over 100 relevant links off-site pointing to one link-worthy article on-site. I out perform and out rank the competition, the low quality duplicated content off-site does not dilute the quality of my main website and I make damn sure I keep all the visitors exposed to offers, coming back and also opted into an email list.
…but wait there’s more!
SEO Sucks - Part One
I mean you have to understand the basics, but everything you need to know about SEO can be learned online for free in about 30 minutes. The rest of the SEO minefield sucks.
SEO or Search Engine Optimization should then become intuitive and certainly not calculated. There is no need to count the keywords in your post and reach a certain percentage, not to high, not to low.
“SEO is a hyped up strategy that was invented by internet marketing gurus to keep your hopes up, keep you dreaming and convince you that they have the secret you need.”
Getting good traffic from search engines, for free, is more about quality and work then it is about tricks and tactics.
You pick the article you want to write, do a bit of Googling and research, work out what your best target phrase should be, simply based on good traffic, forget competition. Just use the Google Keyword Tool type in the theme of your article, run the tool, switch to exact match and pick the 3-5 word phrase with the best traffic. Now just go back and write your article with that phrase in mind. Remember SEO sucks if your ‘trying’ to use it. It will destroy your article and make that suck also.
You don’t even have to use your target phrase exactly as is, just keep your article real and natural. But above all else, put some decent time into your article, research well, and compile the best article you can for that theme/phrase.
How much you use the phrase in the article depends purely on being real and keeping your article on topic at the same time. Lets say your keyword is ‘SEO Sucks’ avoid the temptation to stuff it in and over bold it, use it when its called for or sneak in an additional phrase like, I suck on SEO for a living or SEO probably works, its my writing that sucks.
Sure you include a few images, name the images based on your target phrase, bold the keyword sentences, use it in a header, use it in the title, use it in the url, use it in your image alt tags, but again, not exactly. You can also link out to a relevant and related article and link internally to a page on your site. But only if its needed and makes sense to do so. When SEO doesn’t suck it means it has become 100% intuitive.
Now… For the best thing you can do!
Better than SEO
Write 5 more articles on that topic and schedule them to be published on your site over time (hours, days, weeks), these articles can touch on aspects within the first article or they can take up different angles or just be part 1-5 of a series. Whats important is to have your target phrase (or a variation of) inside each article and have that phrase linking back internally to the original article.
Most people when they attempt to take out a key phrase and get ranked for it using SEO, simply try with one article and stop there. Write 5+ articles on that theme and your chances of beating the competition have improved 5-fold. You don’t have to out SEO them, just out write them with Quality and Quantity.
And finally, if your article is really worth getting traffic to - and by that I mean; A) its a bloody good article worth reading; B) it is surrounded by some form of monetization for you like, adsense, your ebook, your product, an affiliate product, an email list opt in, or your services - well, then its worth going the next step and making sure the article get its full potential of attention.
The final step is a combination of satellite sites, bookmarking site and syndication to dominate more real estate for the target keyphrase and also provide a few backlinks.
When I do this on my serious niche sites, it follows 3 ‘potential’ steps and I say ‘potential’ because sometimes step one is enough.
- Write The Article
I put one full day into creating a kick-ass article which is often split into parts for the purpose of internal linking. I do a regional specific recent Google news search, a Youtube recent video search and a Twitter search every day that I work on my niche site. A lot of my inspiration to write comes from there. I research my niche whether I am writing or not because its a passion and its what I would do online if I wasn’t into making money from it.
And when I have written the best possible article I can muster up in 4-8 hours I simply promote the article using a proven system that has now become a habit, almost automatic.
The next part of this article has been scheduled for tomorrow.
… See SEO Sucks part 2
10 Reasons Why You Will Succeed
What are you willing to commit to?
The answer to this question lies at the very heart of your success, be it online or off…
Everything’s A Prototype
There is no finished product, nor should there be!
Most people dive in with faith or rather hope that; their finished product will be successful, their idea will work, their creation will fly!
The seasoned entrepreneur would never invest energy without basing his efforts on the previously run tests. He does not create a product and then spend 2 months working out all the packaging, before testing interest, demand or profitability. In fact he goes one step further and realizes that everything is a test and every product will be a prototype towards the next stage of the business.
Step by Step the business grows, scaling up to the next test based on the previous results. Keep riding the winners and cut the losers off, while this concept is easy to say and agree with, emotionally it can be hard to do!
Sometimes we get too attached to our losing ideas and projects in the same way that unsuccessful gamblers keep gambling because now they really have to win in order to regain their investment.
On the flip side we often leap from our successes in order to chase something bigger and better.
Keep your winners and loose your losers.
If you are interested in making a better income stream from your online activities, take a look at everything you have done so far and determine which project worked the best, which one is the most successful based on the effort invested. Now focus on that project and take it to the next level.
Run another test!
Top 10 Gaining Niche Categories » Sept 2009
Picking the right niche, the right idea for a website, the right business, can be hard!
It’s probably the most important decision you can make, so I suggest you take some time and make an informed decision with some hard core data and market research.
More Efficient Ways To Create Content
If you have dug beyond the surface of this blog, you will (hopefully) have come to grasp the importance of consistently creating great content online.
Providing more value for more people!
Read More
Making Money Without Capital
Ok! So, before I start let me first point out 3 things that are immediately in your way and could actually stop you from making fast, easy money online…
5 Resources for Handwritten Fonts
Handwritten Fonts are a great way to break up a stream of boring looking text.
If your in the business of being online, publishing, selling or educating. It’s important not to forget that your also in the business of entertainment and connecting. A more entertaining web page can hold the interest of your readers and prospects, while a little bonding can help build trust and conversions.
3 Secrets To Making Funny Cat Pictures and Why You Shouldn’t Do It!
This is a viral post! …Well in theory?
According to Ritu I just need 3 things:
Controversy and Disagreement
So now that you know that this an experiment to see if this post goes viral, naturally? Don’t go fucking sending it to all your friends and shit cause it’s just going to mess up my metrics.
Humour
Not much funnier than stupid cat pictures.
Call It A Secret
Actually my biggest secrets are…
- I’m completely accommodating and open minded, as long as everyone does exactly what I say.
- The last time I was funny, the toilet door blew off it’s hinges and my brother had bandages instead of pants.
- All the valuable secrets I could teach you, would get you locked up.
So lets just drop the whole viral post idea and see if I can just deliver on the title with some useful content instead.
3 Secrets To Making Funny Cat Pictures
1 - Use someone else’s cat.
2 - Dress the cat in ridiculous outfits.
3 - Imply that the cat is actually thinking and performing like a human.